The Importance of Storytelling in Modern Branding
4/16/2024
What is a Persona?
A persona is a fictional representation of your ideal user, helping you understand who they are and what they need.
Quickly discover personas that match your audience or scenario and start creating user-focused strategies in seconds.
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Isabel Marques
My work doesn't require a physical presence. I'm doing great from home. I understand that my boss tries to give us an equal work environment, but this is unacceptable for me. At least for now!
AGE:33
WORK:Technical Writing Manager
FAMILY:Married
LOCATION:The USA
ARCHETYPE:The Frequent Flyer
Goals
To find a remote full-time job
Bio
Isabel has been working remotely since the pandemic's onset, but recently the owner of the company asked all the workers to get back to the office. Isabel likes to work from home, she doesn't want to change it. That's why she's looking for another job.
Motivations
- Social responsibility
- More time for family and friends
- Saving money
- A wider range of career opportunities
- Possible moving to another city without changing her job
- No stressful office politics
- No rush to catch a train or sit in traffic
Frustrations
- Lack of personal communication
- Needs to re-archive a work-life balance
- Working with teammates in different time zones
- Job search stress
Skills
Technical writing
85
MadCap Flare
90
Communication skills
75
